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07 November 2005

Strategic agreement between PLAYGROUND srl (ITA Dartfish reseller) and FIT (Italian Tennis Federation)

An important and strategic agreement, unique in its genre, was signed between PLAYGROUND srl and the Italian Tennis Federation.
The agreement focuses on the growth and the diffusion of tennis practice in Italy through the implementation of Dartfish technologies in operating and didactic processes on the FIT. 
The Italian Tennis federation will utilize Dartfish technology inside the entire operative ambit referred specially to:

  • National team Sector
  • National Teachers School
  • PIA and Tennis Schools.

The agreement is the result of the collaboration between PLAYGROUND srl and FIT, referred particularly to the development and growth of PIA (Integrate Area Level). PIA is a territorial consortium established between tennis circles and schools of specific geographic zones in the national territory, with the purpose to raise tennis in periphery through the growth in quality of young players.  Federal technicians, of which there are seven, will travel around all the country (meeting coaches, players, tennis school etc), and have the responsibility of the PIA activity in national territory.  Thanks to this collaboration they can develop, teach, and implement activities using Dartfish Team Pro to the youth sector. The implementation of the Dartfish technology in the operative process will allow them to publish new methodology developed with sophisticated tools, to increase didactic performance and to divulge in total homogeneity the didactic and operative model.  This will result in better diffusion and penetration of FIT model, and a technical qualitative increment of tennis schools and circles in the national territory.
Besides FIT, other channels include:

  • Media owners
      • special area inside the FIT website in which to present Dartfish technology and to show how implement that in the tennis training
      • advertising page and publicity page on the FIT magazine
      • advertising page and publicity page on the FIT newspaper published during big FIT events
  • Demonstrative areas on the big FIT events (Davis Cup, Master series, etc.).
  • National School Teachers who will use the Dartfish technology to improve the didactic performance in teaching and learning
  • Peripheral Structure that will promote Dartfish use with the application of the technologies on field , in special demonstrative meeting and during the FIT peripheral training events

This agreement will increase knowledge, formation and the use of Dartfish by all members (Tennis schools, Teachers, Technician, etc.) with the principal objective to improve Tennis movement in Italy, not only quantitatively but especially qualitatively.