Dartfish and dartfish.tv provide an affordable video casting solution with all editing done during capture to get content online immediately . Find out how Cheersport does it.
For thousands of American parents, sending their son or daughter across the country to an All Star Cheer Leading Association National Final is a big life event. One that they, collectively, were willing to pay out $100,000 for DVDs of the Cheer Sport Nationals alone.
They were willing… but why buy a DVD to watch days later when you could watch virtually live? That’s the service that Cheersport provides, using Dartfish video capture and dartfish.tv distribution and since adopting this solution, DVD sales have dropped to one fifth. Of those now watching on dartfish.tv, 85% do so during the event – it’s clear that Cheersport’s public wants to be there live but settles for the next best thing.
Capture with Dartfish…
At Nationals, a feed from the event videographer is captured live by Dartfish. As it does this, the software creates video already in a format and bit rate suitable for internet streaming so that it is ready to be uploaded immediately following the performance. Within five minutes it can be watched across the country.
Distribution by dartfish.tv
Viewers subscribe via Cheersport’s dartfish.tv channel, paying a fee for one year’s access to a collection containing all the performances of an event. They (optionally) get alerts as each new video is uploaded so they can look out for their favorite teams or their arch rivals. The word ‘optionally’ there was pretty important. The 2014 Nationals had 2,115 videos uploaded so it’s just as well that Cheersport have created a multi-criteria filter system that allows its audience to find what it wants by event; arena; team; division etc. The beauty of the system is that all this searchable information can be added as the recordings are made and absolutely no post-capture editing is required.
Cheersport gives access for one year, which allows them to free up space on their dartfish.tv by deleting whatever doesn’t need to be archived after this time. They do enable the video download option, providing proud parents with a permanent record – perhaps even using the Dartish Express app to enjoy the event in slow motion or grab the perfect mid-air shot for the family album.
