Our Values
Since 1997, one mission has guided us: empowering performance through video analysis. Today, Dartfish unveiled a new logo that carries the same mission forward: helping athletes improve, teams grow stronger, officials be fairer, and sports become safer, all powered by world-class video analysis.
Sharper. Bolder. Sleeker.
Performance evolves. Technology evolves. Expectations evolve. To reflect who we are today — a reliable, innovative partner focused on real-world impact — we’ve refreshed our visual identity. The new logo signals momentum while staying true to our purpose.
What’s New — and Why It Matters
- Pure Dartfish Yellow
We’ve distilled our palette into one essential color: bright golden yellow. It’s a nod to the medals earned by the athletes and coaches we serve — and a signal of energy and optimism. - The Eye, Refined
Our icon is a stylized eye, representing a camera’s point of view and, more importantly, the vision behind Dartfish. It stands for insight: turning pixels into progress. - Typographic Precision
The wordmark features modern, well-defined letterforms that remain crisp and highly readable, even at small sizes and on mobile.
The Meaning Behind the Mark
Our logo is more than a symbol — it’s a promise:
- Athletes get better through clear, actionable feedback.
- Teams grow stronger through shared understanding.
- Officials are supported in making fair decisions.
- Sports become safer through evidence-based analysis.
Laurent Wenker
CEO of Dartfish
“To every coach, analyst, athlete, official, and partner who trusts Dartfish: This refresh is for you. It’s a clearer expression of what we’ve believed since day one — that better vision changes the game.”
